My bread and butter for the last two decades has been writing the words people read at science centers and museums. Sometimes these words appear as part of information panels. More and more, they glow on the screens of interactive exhibits. Either way, my job is to engage the visitors to these venues, many of whom have been on their feet for hours and would rather be pushing buttons, pulling levers, or moving to the next touch screen.
I work closely with graphic designers and programmers to give clear and succinct directions to those looking for the next button to push, or to edify those visitors who hunger to know more.